Watch the i2Coalition and the DNA Discuss How Domains and Social Media Impact How U.S. Millennials Shop Online

“Don’t @ me”: What we learned about millennial shopping behavior on domains vs social media

Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it co…

Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain? Earlier this year, the i2Coalition’s DNA Working Group conducted a representative survey of US Millennials to find out how social media and domains impact their purchasing behavior. This presentation at NamesCon and panel discussion outlines the results and what this research means for businesses and marketers.