The Domain Name Association ("The DNA") Working Group The DNA began as a trade association for the domain name industry to promote growth and innovation, communicate the benefits of domains, and provide resourcing and networking opportunities. The DNA merged with the i2Coalition in 2020 to further its mandate and together provide an even stronger voice for those who build the Internet.
A domain is more than just a name…
Domain names are powerful, enabling technology—aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.