A Domain or Social Media: What Builds Consumer Trust? —Survey Results

Social media platforms like Instagram have become key places for businesses to communicate with—and even sell directly to—their customers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain?

Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social media and domains impact their purchasing behavior. And now the results are in! Some of the highlights are below:

The eye-opening results of this survey were also presented to i2Coalition members by market research expert Brooke Edge, PhD, on Thursday, July 8, 2021.