Social media platforms like Instagram have become key places for businesses to communicate with—and even sell directly to—their customers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain?
Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social media and domains impact their purchasing behavior. And now the results are in! Some of the highlights are below:
The eye-opening results of this survey were also presented to i2Coalition members by market research expert Brooke Edge, PhD, on Thursday, July 8, 2021.