The Domain Name Association (The DNA) Archives

The Domain Name Association (The DNA)

Announcements, Events, The Domain Name Association (The DNA)

Watch the i2Coalition and the DNA Discuss How Domains and Social Media Impact How U.S. Millennials Shop Online

October 22, 2021

Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain? Earlier this year, the i2Coalition’s DNA Working Group conducted a representative survey of US Millennials […]

Announcements, The Domain Name Association (The DNA)

A Domain or Social Media: What Builds Consumer Trust? —Survey Results

July 8, 2021

Social media platforms like Instagram have become key places for businesses to communicate with—and even sell directly to—their customers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain? Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social […]

Announcements, The Domain Name Association (The DNA)

Shortly After Merging with i2Coalition, The DNA Working Group Unveils New Website and Logo

May 26, 2021

The merger of The Domain Name Association (The DNA) and i2Coalition was announced in July, and the combined organizations have been able to make some amazing strides in this relatively short period. Here’s a short tour of some of this latest evolution of The DNA: New Logo Based on feedback from The DNA, we reworked […]

Announcements, Press Releases, The Domain Name Association (The DNA)

i2Coalition and The Domain Name Association Merge to Create North America’s Largest Internet Infrastructure Advocacy Group

July 16, 2020

PRESS RELEASE — July 16, 2020 Combined Association to Operate as the i2Coalition and Establish a DNA Working Group, Amplifying the Voice of the Companies that Build the Internet’s Foundational Infrastructure WASHINGTON–(BUSINESS WIRE)–The Internet Infrastructure Coalition (“i2Coalition”), the leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers […]