The Domain Name Association (The DNA)

Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain? Earlier this year, the i2Coalition’s DNA Working Group conducted a representative survey of US Millennials […]

Social media platforms like Instagram have become key places for businesses to communicate with—and even sell directly to—their customers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain? Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social […]